Welcome to Truco!
Here you can find out about our Dallas based consumer products company. Everything from our history to leadership, as well as, our philanthropic efforts, media information and anything else you would like to know about our company and products.
Truco Enterprises was founded in 1991 by Roy Truitt and David Silver and now as a top provider of Southwestern Mexican Style Snacks and Drink Mixes. Truco products have presence in all 50 states as well as several foreign countries. Moving forward, there will be an exciting expansion of tortilla and products that currently include a variety tortilla chips, dips and drink mixes.
Our Philosophy is to strategically organize our resources into sustainable activities to effectively compete in a defined market niche. Truco's foremost goal is to serve the consumer by providing quality products in a timely manner at competitive prices.
The Truco logo was designed to reflect who we put first...the consumer! From the initial concept of each product to its final development and entrance into the market, Truco works hard to ensure each consumer has the best experience with On The Border products!