Welcome to Truco!

Truco Enterprises, LP Logo

Truco Enterprises is home to the On The Border® brand, which is the fastest growing brand in the Salty Snack aisle in the United States.  Our chips, salsas, and quesos have become the ‘center of the snack’… and an essential staple in homes throughout the country. 

With more than two decades of record-breaking growth, the On The Border® brand exemplifies benchmarks of excellence in product quality, efficient business practices, thought leadership, and our relentless pursuit of perfection.  Quality, value, passion and integrity are the compass points for our company.  We stand behind promise to each and every customer, supply chain partner, and our employees.

On The Border Case of 4 16 ounce Cafe Style Tortilla Chip Bags
Cafe Style Tortilla Chips 16oz


Case of 6 On The Border 16oz Medium Salsa Jars
Medium Salsa 16oz


On The Border 47oz Medium Salsa
Medium Salsa 47oz